Tuesday, December 30, 2008


Heidi Diaz

Breaking news from The Press-Enterprise, Riverside, California:

"Corona woman's diet program given low marks

07:40 PM PST on Tuesday, December 30, 2008

The Press-Enterprise

A Corona woman's Internet-based weight-loss program has been named the worst diet product of 2008 by a healthy-eating Web site.

In announcing winners of its 20th annual Slim Chance Awards, the Healthy Weight Network -- an online forum for health care professionals, researchers and consumers -- said the Kimkins low-fat, low-carb diet amounts to a "starvation diet" that deprives members of many nutrients.

"This weight obsession is causing so many problems," said network founder Francie Berg, a licensed nutritionist and adjunct professor at the University of North Dakota School of Medicine.

Heidi Diaz aka Kimmer

Corona resident Heidi Diaz, founder of the Kimkins program, which charges members a fee to access the diet, could not be reached Tuesday by phone or e-mail.

A pending class-action lawsuit filed against Diaz claims that Diaz misled consumers with made-up success stories and pilfered images from a Russian dating Web site to depict as successful Kimkins dieters.

many faces of Heidi Diaz

Heidi Diaz on the left...the other pictures of her are fakes

Some Kimkins members have said that they suffered hair loss, heart palpitations, weakness, nausea, muscle fatigue, forgetfulness and abnormal menstrual cycles.

Court records show that Diaz dropped her lawyer this month and is representing herself.

Heidi Diaz at deposition

In an online message to Kimkins members posted a year ago, Diaz acknowledged that she had not lost 198 pounds in 11 months, as she had claimed on her site, but 100 pounds in six months. She also wrote that photos accompanying success stories were taken from another site.

"We wanted to show visitors the possibilities with Kimkins," she said.

Woman's World magazine featured the Kimkins diet program on its cover in June 2007 with the headline "Better than gastric bypass!" The magazine later apologized to readers for "having shared with you a story we can't stand behind."

Woman's World apology

As of Tuesday, the Kimkins Web site was still running, telling visitors that "many Kimkins members drop 5 percent or more of their total body weight in the first 10 days."

Members pay $79.90 to join the program.

A disclaimer tells visitors to contact their doctor before starting any diet.

Berg said people should focus less on losing weight and concentrate more on eating well, staying active and relieving stress.

Berg's Web site named as its worst gimmick of 2008 a brand of jeans that claims to release a cellulite-fighting medication when the jeans rub against the skin.

"Some of this is just ridiculous," Berg said.

Reach Douglas Quan at 951-368-9479 or dquan@PE.com"

And this is what was said about the Kimkins diet by The Healthy Weight Network in awarding Kimkins the 2008 Slim Chance Award:

"WORST PRODUCT: Kimkins diet. It must have seemed an easy way to get rich quick. Founder Heidi “Kimmer” Diaz set up a website and charged members a fee to access the Kimkins diet, boasting they could lose up to 5 percent of their body weight in 10 days. “Better than gastric bypass,” there was “no faster diet,” and in fact she herself had lost 198# in 11 months. Stunning “after” photos were displayed. In June 2007 Women's World ran it as a cover story, and that month alone PayPal records show the Kimkins site took in over $1.2 million. Then users began complaining of chest pains, hair loss, heart palpitations, irritability and menstrual irregularities. This was not surprising since Kimkins is essentially a starvation diet, down to 500 calories per day and deficient in many nutrients (appallingly, laxatives are advised to replace the missing fiber). In a lawsuit, 11 former members are uncovering a vast record of Diez’s alleged fraud. They found that the stunning “after” photos, including one of Kimmer herself, had been lifted from a Russian mail order bride site. According to a deposition reported by Los Angeles TV station KTLA, Diaz admitted using fake pictures, fake stories and fake IDs, and a judge has allowed the litigants to freeze some of her assets."

Way to go, Heidi! Nothing like making headlines in your own backyard. Didn't you say any publicity is good publicity? Want to take that back?

And for those who may not be aware, Heidi Diaz DID NOT lose 100 pounds in 6 months as she claimed in her "confession" on her website. Heidi Diaz (aka Kimmer) never lost one pound and remains morbidly obese, as can be seen in the above photographs.



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MrsMenopausal said...

Yes, Heidi Diaz is a firm believer that any press is good press. How thrilled she must be at this latest article by her own local press and the prestigious awards that seem to be piling up at her Russian bride enhanced feet.

For someone who flippantly excused her use of stolen Russian bride pictures {of women half her size} to represent her after pictures {of her faked success} as simply a means to remain anonymous she certainly must be thrilled at this latest development. Not only are the authorities and the internet world aware of her true identity and character but now those that may have missed the TV coverage and internet exposure have been informed as well. Stepping out the front door to retrieve the morning paper or shopping at the local grocery store will be met with knowing stares and whispers of recognition.

On a more positive note for Ms. Diaz and her Kimkins members, perhaps that trip to Vegas will finally happen. Gas prices have dropped considerably and I bet shoppers there may be less likely to recognize her as the Diet Scam Queen of Corona and she can cookie shop in relative anonymity. Kimkins members should take this opportunity to see that meet and greet become a reality. Perhaps they can time it with a Vegas Sock Convention so all can attend.

Heidi, dear, I’d say the answer is definitely a big ol’ red dress wearin’ yes. It really is too late to take that back.

Medusa said...

MrsM, thanks for your great comments!

I'm still laughing over "Diet Scam Queen of Corona," and "Vegas Sock Convention."

Must suck to be Heidi these days. Wonder what disguise she'll come up with to wander the streets of Corona incognito? I'm thinking a blonde wig, floral top, and her ubiquitous stretch pants, hopefully not in white. I'm thinking Mimi here on the Drew Carey show. A lovely vision...

MrsMenopausal said...

What a vivid and enchanting visual you paint, Medusa. I think the look would be a lovely change from the hard to swallow versions she has painted of herself in photoshop in the past or her pilfered Russian bride identities.

One of her homepage features, though no longer available for viewing, keeps coming back to mind. "Watch Me Lose." What a fitting statement that has turned out to be. Don't you think?

Kat said...

hahaha, you guys crack (or should I say "quack") me up! If I were Heidi, I'd rethink that "any publicity is good publicity" comment and I'd get outta Dodge! Hey, maybe she can sell that house she bought with her ill-gotten gains and move....naw...she loves the attention. She'll probably have her own press conference soon to tell her side, lol. Nice blog, Medusa.

pooti said...

LOL, maybe she will go blonde? :rolleyes:

Great article girl and way to cover the breaking news!!!!!

:hugs: and Happy New year!

Medusa said...


Yeah, I'm thinking she'll go with a blonde fright wig and a pair of big ol' honkin' '70s sunglasses. That should fool the locals...but only if she loses those stretch pants. They're a dead giveaway.

Hugs back atcha! And Happy New Year to you, too!

Anonymous said...

Omg this is so dumb. It reminds me of that lady who sued McDonald's for spilling coffee on her chotch because it didn't say "WARNING: THIS DRINK IS HOT!"

The reality is that if you want to lose that much weight, that quickly, this is what it takes. $70 per month is actually cheap considering that many celebrities pay thousands a month to "personal trainers," who advise them to eat 500 calories or less of chicken and iceberg lettuce and work out for hours.

The "side effects" the plaintiffs are trying to sue her over are the standard for quick weight loss, not her specific plan. So technically all it proves is that it works (duh).

Medusa said...

Anonymous, the plaintiffs are not suing Diaz for the side effects they experienced as a result of following her starvation diet (hair loss, eating disorders, etc.).

The plaintiffs are suing Heidi Diaz for fraud.