On the Internet landscape has arrived a most bizarre website, magicchicken.net, and on Friday I did a blog post about its full-blown craziness...CHICKEN LADY FOWLED BY ONE CRAZY CHICKEN !!!
But...is there a method to its seeming madness? Is it a clever offshoot of viral marketing?
I'm sure a lot of you will remember Crispin Porter’s Subservient Chicken viral campaign for Burger King. It was one of the most famous examples of viral marketing in action on the Internet.
Here are portions taken from an article written by Mae Anderson in March 2005 entitled Dissecting Subservient Chicken:
"NEW YORK On April 8 of last year, something odd emerged on the Web: a chicken dressed in garters that could do seemingly any command viewers requested.After being seeded into several Internet chat rooms, the "Subservient Chicken" instantly struck a nerve with bloggers, in part because the site's technology allowed users to type in nearly anything and get a response from the chicken. He could do jumping jacks, dance, do push-ups and even watch television. He seemed impossible to stump. Within a day after being released, the site had a million hits. Within a week, it had received 20 million hits. Who was behind this strange Web phenomenon? Many visitors to the site were surprised to see it was Burger King."
So, is this bizarre mcd.net website driving people to the actual magicchickenwebsite? I sincerely hope not.
Many have speculated that one of the Lupers is the author of the magicchickendiet.net site. If that is, in fact, proven to be true, there's a whole lot of craziness going on in that family.
If you take a look at Mariasol's post Magically Crazy Chicken , you'll see that the Magic Chicken Diet and the deadly Kimkins starvation diet are kissing cousins, borne of the same mind-boggling VLCD (very low calorie diet) craziness.
Mariasol has broken down the daily rations on the Magic Chicken diet and posted a picture of what those rations look like. Warning: Not for the faint of heart or squeamish.
And the always funny, Elle, has a great blog post on her blog, Grilled Cheese Sandwich With Pickles, about the Magic Chicken Diet: The Chicken Flies at Midnight!
Both posts are must-reads.
So, what do you think? Is mcd.net a brilliant marketing ploy to drive traffic to the MCD diet website, or is the mcd.net site simply the ravings of a lunatic?
And for a little fun this Sunday night, check this out:
The Subservient Chicken (from Snopes)...
"Visitors to the website will find a person in a chicken suit, standing in the middle of what looks to be a somewhat ragged-looking living room. Beneath the chicken is a box to type in your request for the chicken, along with the slogan "Get chicken the way you want it. Type in your command here."
Input a suggestion into the box, and then wait to see if the chicken (or person in a chicken suit) will cooperate. Start off by typing "riverdance" or "throw pillows" and then let your imagination run wild. There are a lot of things the chicken won't do (and that is probably a good thing), but SubservientChicken.com is a fun distraction.
The garter-clad subservient chicken can be prompted to do one's bidding in response to a variety of keywords. The chicken has a repetoire of about 300 different actions..."
To see the subservient chicken in action, click here: http://www.subservientchicken.com/ and enter a keyword :^)