Thankfully, fellow blogger Mariasol, came to my rescue. Please see Mariasol's blog post, TIPPY -- IT'S ALL ABOUT MONEY:
Tippy Toes, sometimes when you "snip" too much, nothing makes sense. Maybe, for example, you could have prefaced your first post today with a bit of background (i.e. Kimmer having asked you to be the PR Director of Kimkins .